Passionate about leveraging change for success
Louise Sheedy is the principal at BenchStrength Consulting and Applied Research Inc.,
and for over 13 years, she has helped her clients discover meaningful insights that lead
to innovative new products and services for their customers, by leveraging a human
centered design approach to research. Her expertise extends to problem definition and
creating agile design solutions for seamless execution of multi-modal research studies.
Louise’s career has been driven by understanding people, embracing disruptive
phenomena in the marketing space, and figuring out the opportunities they can
precipitate. Adept at teasing out information, Louise uncovers extraordinary insights that
leverage change for success. Louise started BenchStrength in 2005 and has never
looked back. Her friendly demeanor and client focus makes her easy to work with.
In her marketing tenure, she directed the strategic planning and execution of integrated
communication programs for Inniskillin Wines, the re-branding of Mutual Life of Canada
(Clarica now Sun Life), the launch of ETRADE Canada, the re-stage of Telepersonals
(Lavalife), Microsoft Canada, Procter and Gamble, Kraft General Foods, Corus
Entertainment, Johnson & Johnson, and Neilson Cadbury.
In addition to her research practice, Louise is a sessional professor teaching research
and planning methods for graduate studies in Public Relations at the Humber Institute of
Technology and Advertising for undergraduate studies at OCAD University.
These are challenging times and Louise is committed to helping businesses leverage
change for winning strategies.